OK, I'm back. First post of 2008.
Tamar Weinberg recently posted a fantastic list of "timeless posts of 2007," complete with descriptions about each blog post. Worth a look.
YouTube is a great place to find Life Insurance TV Ads for all over the globe. I've posted a couple here.
7 Cardinal Principles for DM Success from Direct Marketing Institute.
1. Establish your objective before you start.
2. Target the right audience and market segments.
3. Write copy to show what your product will do for the prospect.
4. Make it easy for your prospect to respond.
5. Think campaign, not 1-shot.
6. Research and test every year.
7. Make your promotions fit your "USP," your audience, and your product.
Welcome
Saturday, January 19, 2008
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About Me
- Jim Sharkey
- Life-long life insurance marketer -- 28 years of Home Office Marketing assignments with Equitable of NY (now AXA), Prudential (Newark), Liberty Life (RBC Insurance) in Greenville, SC and now AAA Life Insurance. Background in market research, database marketing, led generation and direct marketing programs, product development, business development and eMarketing. Lead the team that built and managed the original Prudential.com website --version one isn't available but here's what version 2 looked like -- designed by CKS Interactive in Cupertino -- http://web.archive.org/web/19970508063614/http://www.prudential.com/ ) (95-96); built one of the first fully automated online Term Insurance products -- RBCExpressTerm.com.
Which marketer has the best web site?
AccuQuote"s Life Insurance Podcast
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