Most of the findings catalog how life insurance companies use various SEO techniques (mildly interesting) but LIMRA also gives the reader specific advice on what they can do to improve their company website like (I'm only listing a couple so they don't get made at me for giving away the farm):
- Keep the customer in mind. Content is king. Web site content that is fresh and relevant is likely to increase your rankings in search engines and will provide potential customers with the information they are searching for.
- Use text whenever possible. Don’t hide the words on your Web site in images, flash, java script,or AJAX-based content that search engines may have a hard time viewing. By focusing on text based content, you’ll benefit from having keyword-rich content on your pages.
- Don’t disregard description and keyword tags. These tags can be used to help keep content organized, well-thought-out, and pertinent to the topic.
Dollars for the Taking -- Use Effective Search Engine Optimization to Drive Customers to Your Web Site
Some other LIMRA titles you might be interested in include:
Optimizing Opportunities With Online Consumers (2007)
Catching the E-Marketing Wave: E-Marketing Company Practices (2006)
0 comments:
Post a Comment